This week, we speak with Nikhil Bardia, head of Sponsorship Sales and Talent at RISE Worldwide. Our host Karan Ravishankar has a frank conversation about the changing commercial face of the sports industry, how brands interact with franchises and how these deals are cracked, with a view from the inside. We further go into Nikhil’s experience building the talent management vertical at RISE Worldwide. The roster includes power hitters Rohit Sharma, Hardik Pandya, Jasprit Bumrah amongst other big sporting names.
ET Play/business of sports/how to build an athlete into a brand with nikhil bardia