Fifteen years ago, at the inaugural season of IPL, eight franchises were bought for around $724 million. In 2023, five teams for season 1 of Women's Premier League ( WPL) were bought for a cumulative $572 million. It took 26 years for the US women's basketball team to fetch a $1 billion valuation. So if you thought cricket was a gentleman's game you must have been living under a rock. Top corporates Reliance, Adani, JSW, Diageo or brands like Puma and Mastercard have sensed an untapped potential in a cohort that represents the country's 49%. Hosts Arijit Barman & Karan Ravishankar ask Rajesh V. Menon, VP & Head, Royal Challengers Bangalore, Shreya Sachdev, Head of Marketing at Puma & Manasi Narasimhan, Vice President & Head, Marketing South Asia at Mastercard the path to monetisation and beyond.

Credits: ThePapar.com, Hotstar, SonyLiv, ICC, England & Wales Cricket Board, cricket.com.au, Fancode