E-commerce companies have been thrown into a tizzy after the Department of Consumer Affairs unexpectedly released a draft of rules aimed at protecting consumers. Do the rules really benefit consumers, or will this kill a booming online market through over-regulation?

 Jehangir Gai, Consumer Rights Activist, Archana Tewary, Partner at J Sagar Associates and ET's Digbijay Mishra give us the highlights. Credits: Backstage with Millionaires, CNBC-TV18, Flipkart, Amazon, The Economic Times, Times Now, The Lallantop, NDTV.