Trolling the Ads: Popular brands under attack on social media, what's behind the hostility

"Popular Indian brands are under attack on social media for allegedly hurting the sentiments of a group of people through their TV commercials."

Communications strategy consultant Kartik Srinivasan, Advertising Standards Council of India’s secretary-general Manisha Kapoor, and corporate strategy advisor Sandip Ghose tell us what’s behind the hostility and what are some realistic solutions to overcome this. Credits: NDTV, Newz Tape, Satyen K. Bordoloi, Learning Mirror, CNBC TV18, India Ahead News

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