Beauty and the business: With Nykaa going public, is the personal care products industry ready to meet the challenges?

The online beauty and personal care products industry in India is growing fast but challenges posed by the draft e-commerce rules and high customer acquisition costs remain. With market leader Nykaa going public, is the sector coming of age?

Manish Taneja, the CEO of Purplle, Darpan Sanghvi, Co-founder at MyGlamm and Aditya Kondawar, the COO at JST Investments explain.

Credits: Chetali Chadha, Shivani Taneja, Made By Monda, Shruti Arjun Anand, BloombergQuint, CNBC TV-18

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