New playbook: Is Plaeto out to disrupt kids' sneaker market dominated by Bata, Nike and Campus?

"A new start-up called Plaeto is out to disrupt the Indian sneaker market for kids that is dominated by Bata, Campus and Nike."

Listen to host Arijit Barman chat with Ravi Kallayil, one of Plaeto's founders and Mathew Cyriac, CEO of Florintree Advisors and one of the angel investors in the company to figure out how science & design is being used to make kids more active through sports. But it is no child's play. Credits: Anabolic Beatz, Nike, Reebok, Netflix, Adidas, Espresso

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