Haldiram's, a bhujia maker that started from a modest shop in Bikaner, is now a multi-billion-dollar business wooed by private equity giants, at valuations topping a staggering Rs 70,000 crore.

What makes Haldiram's so attractive? Is public listing a possibility too? Can GenNext continue to steer the group towards more growth? 

In this episode, host Ratna Bhushan explores the group’s fascinating story of nearly nine decades: from Ganga Bhishen Agarwal’s vision to a thriving snacks empire. With Pavitra Kumar, author of Bhujia Barons, and ET’s associate editor Arijit Barman. Only on The Morning Brief. Tune in!

Credits: Moneycontrol, Mint