Has ONDC Managed To Take On Amazon And Flipkart?

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Exactly a year ago, ONDC, the government-backed, open-source commerce network, was launched nationwide. Its twofold purpose: to onboard small sellers who couldn’t afford to be on the platforms of e-commerce giants; and to challenge the supremacy of these giants. The platform has quietly been achieving one milestone after another, spreading to more than 200 pin codes, adding 2 lakh sellers, and attracting prominent names such as Paytm and Ola. But is this enough? What are the challenges? Anirban Chowdhury and ET’s tech expert, Suraksha P, explore answers to these questions with ONDC’s MD and CEO, Thampy Koshy.



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