Government-run Jan Aushadhi Kendras and chains like Generic Aadhaar offer medicines at a fraction of market prices, but pharma giants warn of quality risks. So, why is the All India Drug Action Network (AIDAN) advocating for the promotion of generic medicines despite quality concerns? How do pharmacy chains like Generic Aadhaar ensure the quality and affordability of their generic drugs? In the latest episode of The Morning Brief podcast, host Kiran Somvanshi delves into the heated debate over low-cost generic medicines with Dr. Gopal Dabade from the Drug Action Forum, Arjun Deshpande of Generic Aadhaar, and ET's pharma expert Vikas Dandekar to explore the pros and cons of this pivotal policy move. Tune in!