Social influencers to fake reviews, new norms on the anvil to protect consumers, candid caution from the Consumer Affairs Secretary. The British pound takes a beating, inflation highest since 1982 and the Sterling lowest since 1985. Apple launches iPhone 14 price to pre-order announced.

Roopsha Dasguupta  

This is the Daily Edit from the economic times. It's September 8, and this is your quick news capsule. Here is what we are tracking. In an exclusive conversation on the ET podcast the morning brief Consumer Affairs Secretary Rohit Kumar Singh has cautioned the industry that more norms to protect consumers from fake reviews will be announced shortly. In a candid conversation Mr. Singh details to ET's Ratna Bhushan on a crackdown coming on surrogate advertising and product placements as well. You can hear the full interview on the morning brief podcast available on et play Spotify and Apple podcast.

In global news, the British Pound has plummeted to its lowest level against the US dollar since 1985. The last time Sterling fell to 1.1 $4 was briefly in March 2020, and the Brexit result in 2016. The currency down more than 15% against the dollars and has been hit hard by surging inflation, a looming recession. The Bank of England meets next week, and is expected to hike interest rates by 50 or even 75 basis point.

Tech News grabbing headlines with announcements from Apple's far out event with the iPhone 14 lineup making a debut but not with much notable upgrades from the iPhone 13. The newest series of smartphones from Apple comprises four models and price in india starts at rupees 79,900. The iPhone 14 pre orders will begin on September 9.

From one release to another a battered Bollywood is banking on a rupees 410 Crore fantasy film to pull it out of a drawn out winter this Friday brahmastra Part One Shiva which stars Amitabh Bachchan Ranbir Kapoor Alia Bhatt of the 26 Bollywood releases this year 20 or 77 percentage have been flops defined as losing half or more of their investment. According to the Komori website, which tracks industry data will brahmastra be the white knight remains a big question.

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